The third regional event of SHAREEN project in Emilia-Romagna is an event dedicated to communities.

Sharing economy is gaining in popularity every year. Sustainable economy, sharing, trust are the values on which this model is based. Sharing economy gives us access to services such as, for example, coworking offices or city bike systems. The best known companies operating in this area are Airbnb, BlaBlaCar or Uber, but there are also examples from the Polish market. Acro Bike company, whose founder is Magdalena Gromniak-Shi, decided to go one step further by setting up a system of city bikes without docking stations, which allows to leave your bike anywhere. The idea to try it came up during Magda's stay in China, where she observed how well the system works there. In Poland, just after the Netherlands and the Nordic countries, cycling is very popular and amounts to 70% compared to an EU average of 49%. These data encouraged to move the idea into the implementation phase.

Next 20^th February, AIN will hold the third regional event of the European SharEEN project in which our organization participates. The meeting will take place in the coworking space “La casa del reloj” in Tudela (Navarra) with a main objective: To present the results of the project, as well as its contribution to the participants.

For this, the event will feature some of the entrepreneurs who have received the support services in the SharEEN project framework who will tell us their experience in the project.

The session will be attended by both territorial representatives of the Navarra´s Government and entrepreneurs interested in Sharing Economy models.

Menu

The third regional event within SharEEN project was held in Plovdiv on November 26, 2019. It was organized by Plovdiv Chamber of Commerce and Industry - a SharEEN project partner from Bulgaria.

The topic of the training session was: How digital marketing tools can help our sharing economy initiatives via Internet.

The event was intended for sharing economy representatives and entrepreneurs.

The speakers presented the following main issues: - Social networks and their impact, - Online advertising for Facebook and Google, - Successful types of Facebook and Instagram ads, - What is Search Engine Optimization (SEO),- How we can position our website/platform in the forefront of Google, - Content marketing, - Examples of most influential sharing economy platforms, etc.

Then a presentation of SharEEN project activities and results followed.

In conclusion, Mr. Stefan Stavrev from TRI Soft Ltd, who took part in the SHAREway2eventin Rome, was invited to demonstrate the company platform to the audience.

All participants have been kindly asked to take part in the online training, as well as in the coaching & mentoring services provisioning within SharEEN project.